April 15, 2016

The Power of Networking

By
Ashley
Iacono

Envision a community of individuals equipped with a wealth of industry experience, seeking to advance their business and share their acquired knowledge to benefit your business too. Imagine the possibilities of what they could achieve collectively! 

Over the years I have attended multiple networking events and while they all vary in the manner in which they are carried out, they have all provided valuable opportunities to create new connections, further my knowledge on certain topics and even cultivate new client relationships. I am an avid believer in the power of networking both online and face to face. So much so that I actually host networking events in my local community and run a networking group online.

Benefits of networking:
  • Increased confidence
  • Expanding profile
  • Building connections
  • Shared knowledge
  • New opportunities
  • Developing partnerships
  • Advice and support

Networking has the power to boost your confidence, increase your business profile, cultivate leads and even foster new partnerships. It is often considered a key marketing strategy as it is a low cost way to improve business awareness simply by word of mouth and allocation of time within your schedule. Networking certainly has become even more accessible with the development of LinkedIn and various other social media forums.

It is most important to remember that you shouldn’t be focused on selling your products and services to your networking peers. Make sure you bring your business cards; but maximize the benefits by focusing your attention on building connections, sharing your knowledge and offering tips, referrals and leads thus creating mutually beneficial business relationships!  Take time to consider what your business needs and who could fulfill them, thus creating partnerships within your networking community. Try to be proactive in approaching other members to accelerate your opportunities.

Business networking is all about creating mutually beneficial business relationships! 

Are you keen to boost your networking opportunities? Simply type your location and "networking" into Google and you might be surprised by the number of events that are within your reach. Or boost your online presence with LinkedIn. There are countless opportunities are out there; you need to seek the ones that will be most suitable for you and your business.

Fancy some further reading?

April 14, 2016
What’s in a Name? Search Engine Optimisation
Find out more about SEO
July 17, 2016
From Fear to Fruition
Read more about how to overcome fear and self doubt in business.
Ashley has helped me enormously and I highly recommend her to anyone looking for business support and marketing expertise, particularly with Facebook. She gently guides and supports and is incredibly flexible with her services and service delivery. She's personable, reliable, friendly and honest. So glad our paths have crossed!
Melissa Maimann
Buyer's Agent
Find my Rental Property

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